Every June, rainbows appear everywhere.
Storefront windows get decorated. Social media logos get updated. Marketing campaigns suddenly become a little more colorful.
While visibility matters, Pride has always been about more than a single month on the calendar.
At dom+bomb, inclusion isn't something that gets switched on in June and forgotten about by July. It isn't a few rainbow-themed campaigns or a single seasonal collection. It's woven into every decision we make. From the way we curate our services to how we talk about bodies, gender, beauty, and belonging.
Our mission is simple:
You ARE the room. We help you feel like it.
That mission doesn't have an expiration date.
We Started With Community, Not Clothes
When we founded dom+bomb, we considered the experience we wanted to create and what our community needed most long before we knew exactly what we wanted to sell.
High up on that list of considerations was something that felt joyful, welcoming, and safe. A space where everyone, including those who are often overlooked by the fashion industry at large, could feel seen, celebrated, and included. Where nobody feels like an afterthought.
As a Black woman-owned and queer woman-owned business, we understand what it feels like to move through spaces that weren't designed with you in mind. We also know that clothing can be about much more than getting dressed. What you wear affects how you show up in the world, how comfortable you feel in your body, and how confidently you take up space.
That's why we've always believed fashion should be for everybody.
Not just some bodies.
Not just some genders.
Everybody.
We Listen. Like, Really Listen
One of the things we're most proud of is that our approach to sizing started with people.
Before we started creating, curating, or styling, we started listening. We listened to clients across a wide range of sizes, shapes, and gender identities. We listened to stories about clothing that never fit quite right, textures that were overstimulating, pants that didn’t look the way they should, fabrics that wore out too quickly, and the frustration of feeling like fashion wasn't made for you.
Those conversations helped shape our sizing considerations, our products, and our understanding of what people actually need from their clothing.
Our community didn't just inspire our products or services. They helped create them.
We know customers are experts on their own bodies. Creating space for people to teach us about their experiences is one of our core values, and it's something we continue to practice every day.
We Don't Believe Clothing Has a Gender
The fashion industry has spent a long time telling people what they should wear based on who they are “supposed” to be (or just whatever the industry profits from most).
We've never been interested in those rules.
Personal style is exactly that: personal.
Whether you're exploring your identity, expressing your gender, dressing for comfort, or simply wearing what makes you feel like yourself, you deserve options.
That's why gender inclusivity isn't a trend for us. It's a fundamental part of how we think about fashion.
We want people to spend less time wondering whether they're "allowed" to wear something and more time asking whether they love it.
If you like it, wear it. It really can be that simple.
Inclusion Means More Than Size Ranges
Offering extended sizing matters, but body inclusion doesn't stop at a size chart.
For us, inclusion also lies in creating an experience where people feel welcome from the moment they arrive.
It means:
- Representing a wide range of bodies in our photography.
- Offering styling support and alterations because everybody deserves clothing that fits well.
- Listening when customers tell us what works and what doesn't.
- Creating enjoyable, memorable experiences rather than making people feel like they should be grateful for being included.
The goal is never to make people fit fashion.
The goal is to make fashion fit people.
Sustainability Starts With People
You'll often hear sustainability in fashion spaces discussed in terms of materials, shipping, or manufacturing practices.
Those things matter.
However, for us, sustainability also means taking care of people.
It means creating clothing designed to last all of life's seasons. It means helping customers get more wear out of the garments they already own. It means encouraging thoughtful wardrobes instead of disposable ones.
Most importantly, it means recognizing that the people who make, wear, alter, and care for clothing are part of the sustainability conversation too.
Our values remind us to take care of ourselves, our community, and the planet. We don't believe those goals compete with one another, and they definitely aren’t mutually exclusive.
We believe they belong together.
Pride As Belonging
At its heart, we look at Pride as it relates to the freedom to exist authentically, and the roles we all play in creating a world where people can show up as themselves without apology.
That work doesn't begin and end in June.
Every time someone finds clothing that finally feels like them. Every time a customer tells us they feel more confident. Every time someone feels seen instead of excluded. Every time a person takes up space they were once told they couldn’t.
That's when we feel Pride the most.
We're grateful to be part of a community that continues to teach us, challenge us, and inspire us.
This June, every month before, and every month after, we're committed to continuing that work because inclusion isn't just one campaign or single runway show with a colorfully worded theme.
It's who we are.
Happy pride even if it isn't June. Happy non-binary peoples day even if it isn't July 14th. Celebrating pride isn't just a certain month or a certain day, but every month and every day spent embracing and being embraced by the wonderful and colorful communities around us.